From contract to first container — six months documented.
Between signing and your product arriving at our first European customers, six months typically pass. This page breaks those six months into concrete milestones, with expected deliverables on each side. This is the real schedule NELEA runs for every new brand partner.
Six months, four phases.
Contract finalization and kickoff.
Final signature
Contract signing. NELEA deposit payment. Bank accounts setup. Purchase order for first test container.
Operational kickoff
Kickoff meeting with product, logistics, commercial, marketing teams. Dedicated NELEA account manager appointed. Weekly communication channels defined.
Documentation transfer
Full technical documentation reception: product sheets, user manuals, photos, videos, certification files, packaging mockups. Secure internal archiving.
90-day plan validated
Joint validation of 90-day launch plan: priority markets, target accounts, trade shows, marketing investments. Documented and signed by both parties.
CE compliance and product localization.
This phase is critical for brands without European conformity. It typically lasts six to eight weeks and conditions the commercial launch. Without CE, no legal EU sale.
Preliminary documentary audit
Review existing certifications (FCC, UL, CCC), identify CE gaps, draft complementary test plan, select accredited European laboratory.
Laboratory tests
Sample dispatch to partner lab (typically TÜV or LCIE in France). LVD, EMC, RED tests where applicable. 3-5 weeks depending on complexity.
EU declaration drafting
Joint drafting of EU declaration of conformity. Signed by manufacturer or by NELEA as importer if the brand prefers no direct exposure.
Labeling adaptation
Integration of CE marking, WEEE logo (crossed-out bin), importer information, mandatory translations, traceable serial number. Packaging mockup changes.
WEEE registration
Product declaration to approved eco-organization (Ecosystem in France for electronics). Producer registration number, eco-contribution calculation.
Documentation translation
French and English translation of product sheet, user manual, warranty conditions, commercial documents. No machine translation — professional translators in B2B sector.
First container and commercial launch.
Shipping from production site to NELEA hub (France or Poland). NELEA handles customs, VAT, quality control, WMS entry, catalog activation.
Launch emails to existing NELEA corporate accounts, product positioning, first sampling orders with historic partners.
ElockStore product pages activation, targeted Google Ads B2B, SEO articles on media division thematic blogs.
Participation in B2B sector show. NELEA funds the booth, the brand sends a technical representative.