Your European distribution partner.
NELEA distributes consumer B2B brands in Europe that have no existing European channel. Reciprocal contractual exclusivity, four logistics centers France-Poland-United States-Shenzhen, twelve years of track record with Maclocks. Strict selection: 1 to 2 new brands per year, zero compromise.
OEMs and consumer B2B brand owners.
If your brand meets the three conditions below, we may be the right European partner for you. Otherwise, this page won't give you what you're looking for.
A real brand
Registered trademark, established visual identity, differentiated positioning in your home market. We do not distribute generic or white-label products.
Zero existing EU channel
No European distributor in place, no official reseller in any EU country, no presence on Amazon EU or AliExpress EU. Exclusivity only makes sense when it starts clean.
Reciprocal commitment
We sign a bilateral exclusivity contract. You commit not to open any other European channel during the term. We commit to minimum annual purchase volumes and a country-by-country development plan.
Consumer B2B — no IT enterprise, no B2C.
NELEA distributes consumer B2B products — consumer-grade equipment used in professional contexts. Retail, hospitality, healthcare, education, museums, events, light industry, banking and insurance.
Retail tech
Display, POS, kiosks
Hospitality
Check-in, concierge
Healthcare
Nurse stations
Education
Mobile classes
Museums
Visitor mediation
Light industry
Quality stations
Banking
Advisor desks
Transport & events
Fleet, roadshow
Excluded categories: pure consumer electronics B2C (smartphones, smartwatches, toys), enterprise IT (servers, networking), semiconductors, OEM components, spare parts, unbranded products, dropshipping. If your product falls in these, we are not the right partner.
They signed with us. Here's what they say.
★ ★ ★ ★ ★ · Partner since 2014"NELEA has been our exclusive European partner since 2014. Their deep understanding of French and German B2B procurement cycles, combined with in-market logistics in France and Poland, has enabled us to reach hospitals, museums and retail chains across 8 European markets. Reliable, selective, operational."
Adam AvrahamiVP International · Compulocks Group (Maclocks)
★ ★ ★ ★ ★ · Partner since 2020"When we extended our European footprint in 2020, NELEA was the only partner we seriously considered. The combination of catalog discipline, native-language customer support, and a shared US/EU logistics network made onboarding smooth. Our sell-through in France and Benelux doubled in eighteen months."
Michael SharpeEuropean Accounts Lead · Arkon Mounts
★ ★ ★ ★ ★ · Partner since 2016"We were looking for a European distributor who could explain our product to a procurement director at a major French retail group — not just a reseller pushing volume. NELEA has the catalog expertise and the customer relationship to position our enterprise range correctly. Their Polish hub became our Central Europe bridgehead."
David ChenDirector of Global Channels · Compulocks Enterprise
How we work.
Every step of our partnership method is documented below. These pages are long because an exclusivity partnership is a strategic decision — not an email signature.
Partnership model
Reciprocal exclusivity, minimum volume, exit clauses, geographic coverage.
Read the modelEuropean B2B market
Mapping of the 8 markets served, country specifics, public and private buying cycles.
See the mapSelection process
The seven objective criteria we evaluate before signing. Honest about what disqualifies.
See the criteriaIncluded services
Logistics, support, invoicing, compliance. What a brand won't need to build in-house.
See the packageCE, REACH, WEEE compliance
What it takes to sell in the EU. How NELEA supports a product's compliance onboarding.
Understand compliance12 years with Maclocks
Detailed case study of the historic partnership. Metrics, launch method, lessons.
Read the studyFrom contract to first container
Detailed timeline D-0 to M+6. What actually happens, not theory.
See the timelineManufacturer FAQ
The 20 questions we receive most often. Straight answers.
Read the FAQQualified form.
The answers below are enough to check compatibility. If all criteria are met, we'll come back to you within five business days with a request for additional information. Otherwise, we'll tell you immediately, no follow-up.